The only thing worse than not having a website for your business is having a website with no SEO strategy. SEO, or Search Engine Optimization, is what makes you come up on Google when people search for something related to what you offer.
When you spend time building a beautiful website, designing the back-end, adding social media share buttons, and making it easy for people to subscribe to your mailing lists but get virtually no traffic, it’s a massive waste of time, money, and energy.
SEO is what makes or breaks your business website. If you don’t have a good strategy that includes how to work on your SEO, you will never have good traffic, and you won’t be getting many leads.
A lot of people are under the impression that its longevity that improves your website’s SEO, but that’s not entirely true. This highly depends on your meta, your skills, your mobile and tablet versions, and your design.
Get an SEO Audit
What an audit does is it tells which parts of your website need work and which ones don’t. Usually, a lot of A/B testing will be done, and the numbers will be monitored closely. This strategy helps you identify your website’s strengths and weaknesses.
According to an SEO firm Atlanta, “SEO isn’t the newest digital marketing method out there, but it’s certainly the most effective.” In other words, if your SEO is bad, there’s no hope for your website to go very far.
An SEO audit can help identify the issues that are causing your website not to appear when people search for it and help you fix them. It’s an excellent first step towards fixing what’s stopping people from finding you.
Make Sure Your Site Navigation Is Nothing Short of Perfect
Google doesn’t promote a website if your navigation is difficult, and people won’t find what they’re looking for before they click around aimlessly for a few minutes. Google tries to provide a smooth experience for its users.
If visitors to your website don’t find what they’re looking for fast enough, they will leave your website and search elsewhere. This highly affects your bounce rate, which affects how fast you appear on Google searches.
Furthermore, inefficient navigation means fewer customers, which is fantastic news for your competitors. Basically, you lose all your potential leads, and they go to someone else to find what they need.
A good strategy is never to have a menu item more than three clicks away. Nobody has time to click around forever, and people go to the internet searching for something faster and more instantaneous than asking around.
Don’t forget to label everything clearly, and localize your language in the right way (which means you just shouldn’t rely on Google Translate but hire local translators). Make sure you have a nicely structured menu that is beautifully laid out and easy to navigate.
Make Sure Everything Is Original
Don’t imitate, innovate. Make sure all of your content is yours and that none of it is copied and pasted. Google will know, and it will bury your website in the pits of its search results. Before you publish anything your writers and designers send you, make sure it’s not a duplicate of someone else’s work.
When your content is unique, it’s more likely to appear on searches and more likely to be trusted and taken seriously. Sometimes these mistakes are honest. Your freelance writers could have made a mistake without meaning to, or maybe there are a lot of buzzwords related to your business, so it makes it seem like your content is copied.
Make sure you let your writers know that all the content absolutely has to be original and that they cannot copy anything. As you’re adding pages and menu items to your website, double and triple-check that none of it is copied from someone else’s work.
Go Mobile, Go Tablet
Optimizing your website for mobile isn’t optional. If you want leads, if you want people to see your work and hire your business or buy your product, you have to give them access to what they’re looking for anywhere they want to access it.
Studies show that 77% of Internet users browse the Internet on their phone or tablet. Make your website more accessible by making it easier to navigate on any device that is connected to the Internet.
Optimize, Test, and Launch
You’ve got nothing between you and launching a great website now. Find an SEO expert near you, optimize your website, test it, redesign it, make mobile and tablet versions, countdown, and launch that rocketship into cyberspace.
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