How to Choose the Right SEO Company for Your Digital Business?
Breaking up sounds a bit of an awful thing happening with you, doesn’t it?
Well, that’s exactly how you feel when you have to sever ties with a reliable agency.
Last month, Jack and Joe came to our office and they were pretty upset. Jack is a friend of mine who runs a Pizza joint in the suburbs of New York, Brooklyn. Apparently, we didn’t know why he was so upset, so we sat down with a cup of coffee and had a detailed discussion. Upon inquiry, Joe (his brother) revealed that they deliberately invested their marketing budget in the wrong SEO Company.
They somehow convinced Jack & Joe with their false claims that they can get their business rank. Unfortunately, after a complete year of irrelevant justifications and no positive results, these guys didn’t even hand them down their Facebook page, didn’t provide ownership access to their websites, and worst of all, pulled their website down which closed down their entire digital marketing campaign.
Not only were they hurt, but they were also angry and devastated.
All of this could’ve easily been avoided, if only they would’ve chosen the right SEO Company.
Are you on the same boat as our beloved friends Jack and Joe are? If that’s the case with you then don’t worry! Today, we are going to guide you on how to choose the right SEO Company for business.
So without further Ado, let’s begin.
A Bad SEO Company will Raise Warning Alarms Beforehand
We have all seen an ambulance, haven’t we? An ambulance is quite identifiable in a road full of traffic. Because an ambulance has a siren and a revolving red light that works as an alerting mechanism.
Similarly, a bad SEO company will send out alarming signals indicating they are bad to get in the bed with. Here are some of the warning signs to keep an eye out before you hire a bad SEO company.
- These guys will promise the universe to you showing you unrealistic results. If they make claims such as “we will increase your traffic five times in just a couple of months,” be careful and stay miles away.
- Instead of buying whatever they are inclined at selling, give a visit to their official website. Check out their content strategy. Are they following age-old SEO practices? Beware! Steer away from them.
- A good SEO company will propose a strong business model. Their business model and their approach to SEO will sieve them out from a page length of hustlers available in the freelance market.
Henceforth, before you decide to onboard an SEO marketing agency, send them a few emails and get in communication with them. Doing some background research about their previous business dealings won’t hurt anybody. Ask around a little about their credibility and performance in the market.
How Will I Know Which Company Can provide me a Reliable SEO Service?
Like I said, knowing what the customer feels about the SEO Company you’re about to hire can help you decide, “Yeah! These are the guys I should get in touch with,” or “Nay! Not the guys I should consider for my business.” Take a tour of social media or search up their reviews in the international market.
The credibility of a business talks more of the person, rather than the person themselves.
However, to help you narrow down your research, here are a few things to help you choose the right SEO firm for your digital business.
Do a Background Check to confirm that Their Concepts in SEO are clear
Before you plan on hiring an SEO firm to do your ranking biddings, take some time off and do a background research. Join their social media pages and check out what information they are pushing forward. Also, you can visit their website and check out their published blogs to understand their concepts. A company promoting the correct knowledge definitely knows what they are doing.
Such content is helpful because the tone used in the following content pieces is more informal. However, it is focusing a diverse audience type so even if it doesn’t fall to your likings, its okay.
All that matters is the information that has been shared on the website.
Are They Clearly Defining Their Goals Based on Your Issues?
If you want to hire the right people for the job, you need to understand which areas of the website needs special attention. Based on your needs, check if the SEO firm is compliant enough to understand your problem. Most SEO firms pitch forward their proposals and start educating you on what they are best at achieving. It is not right because they aren’t helping you to resolve your problem.
Not so sure which areas of your website needs attention, there are some lucrative SEO packages in Dubai that can help you identify the right areas for you so you can pay thorough attention.
A good digital marketing analysis will turn most beneficial for you and help you set focus.
A Good SEO Firm Will Never Backout from Providing You Consultancy
Can’t decide whether you should hire an SEO firm or you shouldn’t? There is no harm in asking them to give you some consultancy. A good SEO firm will never back down to offer you help whenever you want. They have some really cool specialists who are eager to help you find the best digital solution.
Certain agencies also offer a complete website audit. After performing the audit, they even provide you some low difficulty high volume keywords to beat the competition on your own. However, partnering with them can only help you to a certain extent. If you really want to crunch up some good results, you will have to invest your budget in a proper SEO package in Dubai for your business.
The right SEO firm have the best premium tools and will never shy away from offering consultancy.
When Should I Make the Decision?
When the above stated aspects are fully met, you can ask that SEO firm to send you a proposal. Check how many backlinks they are offering. Whether the backlinks they are offering belongs to high-authority websites or are they coming from low authority websites? How much research are they willing to perform? And what steps are they going to take in order to stabilize your business?
If you have satisfying answers for all these questions, only then you should consider hiring them.