Top 6 Ways Video Conferencing Can be Useful for Your Company

In a world where almost everything is digital, human contact feels like a thing of the past. There is now hardly any need to head over to weddings or other special events, or show up at the office to submit reports. Email, social media, and the Internet can already help you do all these things.

Of course, this doesn’t mean that there’s no need to see people. Words can only do so much, as effective communication relies not only on what is said but also on how the message is delivered. This is where video conferences come in handy.

Video calls help connect people coming from different parts of the world. It has become a crucial part of social interaction and – business-wise – a vital tool for your organization’s growth.

To ensure you can make the most out of this innovation, you must know the top six ways that your company can benefit from a video conferencing system in Dubai:

1. Video Conferencing Enables a Digital Workforce

COVID-19 or no COVID-19, modern businesses will eventually move to a remote setup where employees no longer need to go to the office for an entire eight-hour shift every day. Thanks to the Internet, you can now hire talent with the right skill set even if you’re miles away.

Of course, there’s more to it than that. With this kind of setup, most communications are done online. Besides email and chat, voice and video calls will become essential in your day-to-day operations.

With video conferencing software like Zoom, you create a more collaborative meeting environment for your company to enable your modern workforce. This type of meeting helps maintain human connection and cultivates a sense of togetherness despite the physical distance. Ultimately, this hastens the decision-making process and enhances your organization’s capacity to collaborate on a global scale.

2. It Supports Full Engagement

There are cases wherein you have no other choice but to use voice calls as the default in your day-to-day operations. However, you can achieve higher levels of engagement and better collaboration with video meetings than with audio conferencing.

Once videos are integrated into the call, the overall feel of the meetings changes. Because participants can already see each other and be seen by one another, the sense of distance is eradicated, making the meeting a more engaging activity.

This means that those joining the conference would be less likely to “zone out” or do other tasks while in the meeting. They will be compelled to make eye contact – in the virtual sense – and ensure focus on the task at hand.

Besides better output, this also means you’ll have closer relationships with team members, partners, or even clients whom you have yet to see face to face. While you may have only “met” people on Zoom, you will no longer feel like strangers when your paths finally cross because you recognize each other.

3. It Streamlines Troubleshooting

Any problem can be resolved with communication. However, troubleshooting is much easier – not to mention faster – when everyone has the same view of the problem.

For instance, when IT personnel are troubleshooting a difficult issue with vendors, they benefit from seeing the same indicator lights that would’ve been difficult to describe via an audio conference. The same goes for sales professionals with crucial clarifications about a new product and how it works, as videos help clarify points of confusion.

In short, video conferencing makes it easier to resolve an issue that would have involved endless back-and-forth discussions via email or phone calls.

4. It Reduces Time (and Cost) Used for Business Travels

As mentioned earlier, talking face to face helps people collaborate and build positive relationships with the people they are working with (or even customers). However, business trips can cost money and even waste time while the person involved is en route.

With the help of video call technology, an employee can easily connect with his teammates who work in another location. Sales personnel can present proposals to prospective clients without the need to leave their desks.

This also means that there’s no need to wait until the people involved arrive before a project can be started. Simply gather your materials, digitize them, and schedule a video conference to present the proposal via screen-sharing.

5. It Improves Participation and Attendance

Employees are more likely to turn up when they have everything they could ever need within reach. With video calls, they won’t have to leave their desk, so they can use all the crucial documents, tools, and equipment at a moment’s notice. This will help them feel more confident in participating actively (and effectively) in the conversation.

But even with the miracle of video conferencing, time zones may still not permit complete attendance. This is where the recording feature of video conference programs becomes very useful.

For employees who weren’t able to attend, watching the recorded meeting allows them to catch up on important matters discussed while they weren’t present. This then enables them to share their comments, reactions, or suggestions via different channels, ensuring their participation in the meeting.

6. It Makes It Easier to Meet the Decision-Makers

Meeting the ones who make important decisions in organizations is crucial for B2B companies. However, it can be difficult to get a hold of those individuals simply because they don’t have the time. If this is the case, video conferencing is what you need.

Schedule a video meeting, and you’ll be able to convene with prospects and clients no matter where they are. Many video conference tools allow attendees to join a video call with just one click or tap from any device, which opens up opportunities to meet people who are otherwise impossible to reach.

Communication Is the Key

Communication is the key to creating a lasting relationship not only with customers and clients, but also with everyone else involved in your company, such as a partner, a stockholder, or an employee.

From design concepts to email, different channels can be used to achieve this. But when it comes to concise, engaging, and effective communication, nothing beats video conferencing in making sure the message – both spoken and unspoken – is understood.


Nicholas Giorgetti is the Managing Partner at 2.0 Concepts, one of the leading audio-visual experts in the Middle East. The company specializes in digital signage and video conferencing solutions, with experts designing, building and managing effective visual communications projects of all sizes. The team understands the technical infrastructure, implementation process, and operational needs to implement communication projects of all sizes.

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