A Social Media Aggregator brings together all the pertinent content from social media into an integrated form, called Social Media Feed Wall.
It converges all the relevant content from social media using hashtags, mentions, tagged posts, etc. and customize and moderate the feed for premium display.
This customized social media wall can then be displayed on the website or the large digital screens during events, trade shows, seminars, etc. or digital signage displays.
Also, we know the fact the social media is the new rising platform for online marketers. With almost half of the world’s population using this platform, there is no denying that social media is the most powerful platform to grow your business.
Keeping this in mind, it is important to choose the perfect social media aggregator for websites and for events to boost performance and increase conversion rates.
This blog is created to help you know the most important tips for choosing a social media aggregator. So, let’s get started.
5 Tips For Choosing A Social Media Aggregator
1. Real-Time Updates & Analytics
One of the most desired features of the social media aggregator tool is to display the content with real-time updates. It is important as the real-time social media wall attracts more visitors to the website and engages the maximum audience during the event.
Also, to engage people in your hashtag campaigns, and encourage them to participate actively, real-time display plays an important role.
Apart from this, another feature called Analytics is a must-have feature for any social media aggregator tool. It helps you to analyze your performance and your competitor’s growth.
Choose the tool that reflects how well is your marketing strategy and content strategy performing, and also the strategies that are not providing any positive aspects to business development.
2. Customization
Displaying a customized feed wall to the audience is the need for any brand and business. An ideal social media aggregator should provide diverse customization options, such as
- Attractive themes along with beautiful designs for feed style to display your feed in the most exquisite way.
- Exciting background and different layouts to make your feed look more appealing.
- Eye-catching font style and colors to give your social wall a magnetizing look.
Customizing the feed is important as it delivers the content to the audiences in the most appropriate way. It makes the content look inviting and triggers the emotions of the audiences towards the brand.
Therefore, choose a social media aggregator tool that offers the brand the best customization features to enhance the vibrancy of the feed wall and boost sales and revenue.
3. Modest & Ideal Moderation
You must be aware of the fact that negative comments and reviews about your brand can degrade your brand’s image. To safeguard the reputation of your brand, choose an aggregator tool that helps you with content moderation.
A feature like content moderation helps you to filter out the most inappropriate and irrelevant content from the social feed to display the supreme quality of content to the audiences.
Having a moderation panel in your aggregator tool kit will allow you to have control over what to display in public and what is to be kept private. It helps the brand to dignify its image in the marketing sphere.
4. Mobile Responsive Design
The social media aggregator should be easily accessible with all the sizes of digital screens, be it desktop, tabs, or mobiles. It provides customers with immediate access to the platform in an easy way.
Social media aggregation is the most trending marketing strategy during various events and shows. Fast-forward to 2020, to get in pace with the rising technology of the events, mobile adaptability is the must-have feature for any social media aggregator tool.
It expands and maximizes the customer reach in the online community and magnifies your brand’s awareness. Therefore, it should offer a responsive design to all smartphone users worldwide.
5. Compatibility With Multiple Platforms
A perfect social media aggregator tool should allow the users to collect and curate content from multiple platforms, to display the audience a wide range of engaging content.
Some of the most widely used social platforms are
- RSS
- Vimeo
- Youtube
- Flickr, etc.
Aggregator tools should be compatible with all these platforms to provide the users with the maximum content. These platforms give the brands ample opportunities to expand their customer reach.
Apart from the source platforms, the aggregator tool should also be compatible with various website building platforms such as HTML, WordPress, Wix, Shopify, Weebly, etc. This allows the brands easy access to social media aggregation on any type of website.
Examples Of Some Social Media Aggregator Tools
1. Taggbox
Taggbox is one of the best social media aggregators that can help brands with a smooth and easy aggregation process. With the Taggbox tool, brands can collect and curate social content from multiple sources.
This content can then be customized, personalized, and moderated to intensify the quality of the aggregated social media feed.
Taggbox offers its users 14 days of free trial with the tool and the pricing plans start with 19$/month.
2. Tagembed
A perfect social media aggregator tool for the brands offering them a wide range of features and functionalities to make their aggregation process simpler.
Starting from collecting the social content to managing the curated feed, this tool helps the brands to create a well customized and moderated social media feed that can embed on any website according to the requirements. The pricing plan starts at 8$/month.
3. Twinesocial
Twinesocial is an amazing aggregator tool that helps you include your brand story from across all the social networks and display it on the website in the most authentic way.
The features it offers helps the brands to drive more traffic and engagement on the website. The immersive designs and templates make the feed look even more attractive and appealing. The pricing plans start with 29$/month.
Over To You
All the above-mentioned features are necessary to make the social media aggregator tool a perfect choice for any brand and business.
These features increase the credibility and reliability of the tool, which results in trust-building. Therefore, a good aggregator tool will always help you boost sales and stay connected with your audiences.
