Are you wondering about a digital marketing career in Dubai? Do you want to know about job opportunities and the future of digital marketing in Dubai? Here is everything you need to know.
But before let us know a few things about digital marketing. Digital marketing is online marketing where you can promote your brand or services to existing and new potential audiences via various digital channels.
Digital marketing allows you to track your audience and plan marketing strategies and as a result, you can focus on those customers who are more likely to buy your products. Therefore, it helps to increase brand ROI, create brand awareness and gain maximum output for the business.
Digital Marketing as an Evolving Career
In the last 10 years, Dubai has an exponential growth in the IT industry as well as it is the hub of digital activity. Moreover, more than 99% of the population has access to the internet in UAE. Digital marketing is a speedily evolving industry in Dubai.
Digital marketing has become an essential part of the marketing strategies of all large and small companies. Brands can now target all kinds of audiences from different locations. Nowadays you can create a website and people can view and purchase from it. This is a good way to promote your business whether it is small or large. You can even track your business to check whether it is doing well with the help of tools like google analytics and many others.
Various automated campaigns run with the help of digital marketing strategies can save a lot of money and time. In the present context, the almost maximum number of people have access to basic internet facilities which means brands can easily connect with an unlimited audience and turn them into their customers.
Future of Digital Marketing Career in Dubai
If we look at the data of the year 2012, UAE had 7.05 Million people having access to the internet which is not the same now. There are more than 99% of people taking advantages of internet facilities in UAE. This clearly gives us a view that in the coming days, there is a dramatic scope of Digital marketing in Dubai.
The digital marketing industry is constantly evolving and every day there are new trends such as Virtual reality, augmented reality, Artificial intelligence and more.
Digital marketing is like an ocean which has a lot of opportunities and stuff to learn on an everyday basis. If you are skilled and determined, then you can easily succeed in a digital marketing career.
Demand For Digital Marketing in Dubai
With the increase in the involvement of businesses and brands in digital marketing, there is a wide demand for digital marketing professionals in Dubai. Apart from that the Digital marketing salary in Dubai cannot be ignored for sure. There is no bar for the right candidate with many opportunities.
It is the best way to track and monitor your audience. Let’s have a look at the market for digital marketing professionals in Dubai.
The above snapshot shows the demand for digital marketers in Dubai which is now one of the most essential skills to acquire. One of the best ways to get this demanding skill is to enrol on a perfect digital marketing course in Dubai. A good digital marketing course will guide you to get a hands-on experience on practical skills required in today’s market as well as boost your marketing career.
So if you are someone interested in digital marketing you can check out the Free master class by Mr Karan Shah, CEO & Founder of IIDE. You’ll learn the basics and secrets of digital marketing as well as various important concepts, and if you like to learn furthermore then you can opt for a course.
Top 4 Digital Marketing Careers in Dubai
There are many digital marketing careers in Dubai. You can choose your interest and build skillsets to succeed in the industry. Here are some of the lists of digital marketing careers in Dubai:
1. Search Engine Optimization (SEO) Specialist
An SEO specialist is one of the best professions in digital marketing. But there are a lot of challenges while doing SEO. The role of an SEO specialist is to identify various strategies and techniques to increase the number of visitors to a website and place and rank it high on the search engine result page. They also help businesses generate more leads and make profits.
Key Responsibilities of SEO specialist
- Write and proofread the contents
- Write SEO-friendly content
- Conduct on-page, off-page and technical optimization
- Develop various content marketing strategies
- Monitor the algorithms of major search engines
- Update on the latest changes in search engines algorithms
2. Pay-per-click (PPC) Analyst
The role of a Pay-Per-Click (PPC) analyst is to manage and optimize paid search campaigns. This job requires depth understanding of campaign creation along with the knowledge and ability to generate maximum return on investment.
Key Responsibility of a Pay-Per-Click (PPC) Analyst
- Monitoring campaign performance
- Analyzing data
- Making improvements
- Managing Paid Ad Campaigns
- Managing social media Ad campaigns
- Understand and use Google Analytics to analyse data
- Check and correct the keyword bids
3. Content Strategist
Currently, there is a growing demand for content strategists in Dubai. The main role of content strategists is to develop and manage a variety of content. They plan, create, design, edit and publish content as per the company goals. Content strategists have other responsibilities such as managing teams of writers, developing editorial calendars, and contributing to campaigns.
Key Responsibility of a Content Strategist
- content marketing strategy analysis
- Developing a strategy
- checking all the content timely
- Tracking and calculating content ROI
- Research on consumer thoughts & trends
4. Web Developer
The responsibility of any web developer is to design, develop, test, monitor, and maintain the company’s websites. They are also responsible for the overall UI and performance of the site. Their primary goal is to provide a great user experience and create a good website. Moreover, they are responsible for website content, graphics, and navigation.
Key Responsibility of a Web Developer
- A better understanding of all coding languages (HTML, JavaScript, PHP, CSS, & others)
- Develop well-designed & content-related web pages
- Check and track the website’s performance
- Create & maintain documentation
- Monitor the website traffic
If you are someone looking to build a career in the above-mentioned roles then you can check IIDE’s Digital marketing short-term courses.
Author’s
Karan Shah
Founder and CEO at IIDE
Apart from being an Edu-Preneur, Tedx Speaker and a Black Coffee connoisseur, Karan Shah is also the founder of IIDE- The Digital School.
A Harvard alumnus, Karan’s expertise lies in digital marketing and Ecommerce. A storyteller at heart, he has penned plenty of articles in leading news portals such as Entrepreneur, BusinessWorld, Education Times, and Youth Magazine to name a few.
