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Dori Startup: Creating a Unique Online Clothing Shopping Experience

Over the past few years, numerous tech startups have surfaced in the GCC region, each striving to tackle various issues and meet the needs of the people. Among these, Dori stands out for its innovative use of artificial intelligence to create a unique and personalized online clothing shopping experience. As online shopping continues to grow and the online clothing market expands, Dori focuses on streamlining the buying and selling process. By harnessing cutting-edge technology, Dori aims to make finding and purchasing men’s and women’s clothing faster and more efficient for a wide range of tastes. The platform offers features such as descriptive and visual search to help users effortlessly discover their desired clothing from a multitude of online stores.

The Genesis of Dori: How It All Began

Currently, Dori is a team consisting of 11 people. Dori was founded to revolutionize online clothing shopping using artificial intelligence. The aim was to simplify the online purchasing process without the need to browse and get lost among a plethora of online clothing stores.

Initially, Dori started its journey in the UAE, covering online stores across the country. However, it has since expanded its reach to include other countries of the Middle East, aiming to create a significant impact in the fashion and online shopping sectors.

Extensive surveys and interviews conducted by the Dori team highlighted the main challenges faced by buyers in finding the perfect clothing items and sellers’ need for cost-effective advertising solutions. To address these concerns, the team developed a clothing search engine powered by artificial intelligence, making online shopping smarter and more efficient. Dori is not just an ordinary search engine; it represents a transformative force in the fashion industry, poised to reshape the online shopping landscape.

Improving Online Clothing Shopping with Dori’s AI Search Engine

How Does Dori Work?

Dori is an advanced clothing search engine that enables users to find their desired apparel from thousands of Middle East online stores. By describing the clothing they seek and clicking the search button, users can view the most relevant items that match their description. In fact, Dori searches all the online stores in Saudi Arabia, UAE, Bahrain, Iraq, Qatar, Egypt, Kuwait and Oman to find your users’ fashion needs. The Dori team has combined AI with clothing search to deliver a superior shopping experience. Dori used sophisticated algorithms and machine learning to recommend clothing that best aligns with user descriptions and images, comprehending their tastes and needs comprehensively.

Visual Search Capabilities

One of Dori’s standout features is its visual search. Users can upload a photo of the clothing they desire using the Dori Lens feature, and Dori will swiftly find similar items from various Middle East stores. This functionality is particularly appealing to women, who can search for clothing similar to what their friends wear at events and parties by uploading a photo.

Text Search Methods

Dori provides three AI-driven text search methods. In the first method, users can describe their situation or mood to find suitable clothing. For example, they might say, “I need a formal outfit for a business meeting” or “I have a party tomorrow, suggest a chic outfit!” In the second method, users can search for specific clothing items with detailed descriptions, such as “men’s black baggy pants without pockets” or “T-shirt with Attack on Titan design.” Lastly, in the third method, users can simply describe the clothing they want, and Dori will display the best results, such as “blue striped shirt” or “black gloves.”

Advantages of Using Dori

Dori offers numerous benefits for both buyers and sellers, which are outlined below.

Advantages for Sellers

Dori enables clothing sellers to showcase their products to a wider audience without incurring high advertising costs. This platform fosters fair competition, helping small stores gain visibility alongside major brands. Sellers can easily register their stores on Dori and collaborate with Dori’s experts.

Advantages for Users

Dori assists users in quickly and easily finding their desired clothing. The platform enhances the online shopping experience with features like visual and text search, advanced filters, and price comparisons. Users can access the latest collections and attractive discounts from various stores through Dori, allowing them to find the best clothing at the best prices.

Additional Features of Dori

Beyond its primary features, Dori offers several additional functionalities for users.

Price Comparison

A valuable feature of Dori is the ability to compare prices. Users can view the prices of various clothing items from different stores on the results page and select the best option based on their budget. This feature is especially beneficial for users seeking cost-effective purchases.

Filtering Discounts

Dori enables users to view attractive discounts on various clothing brands. By utilizing the available filters, users can find discounted clothing and enjoy economical shopping.

Exploring New Collections and Brand Discounts

Users can explore the collections and discounts section on Dori’s main page. This section helps users stay updated with the latest fashion trends and collections, allowing them to purchase their favorite clothing with special discounts.

Future Plans for Dori

Currently, Dori supports 2000 sellers and brands, offering around 1 million clothing items, shoes, bags, and accessories. The Dori team continues to add more stores to provide users with more choices. With long-term plans and ambitious goals, Dari intends to become one of the leading fashion platforms in the Middle East countries. Here are some of Dori’s future plans and goals:

Expanding Product and Service Offerings

Dori plans to soon include new products such as children’s clothing and a wider range of accessories on its platform. This expansion will enable users to see and purchase a broader variety of products.

Increasing Store Collaborations

The Dori team is working to increase the number of stores connected to the platform. The goal is to have over 10,000 online stores linked to Dori by the end of 2024, offering users more options.

Continuous Service and Feature Improvements Based on Feedback

Dori’s team collects and analyzes user feedback through surveys and market research. This information helps them better understand customer needs and optimize their services. Based on received feedback, Dori’s team continuously enhances and develops the platform’s features.

Conclusion

Dori aims to revolutionize the online shopping experience for men’s and women’s clothing in Middle East by integrating artificial intelligence and advanced technology. Despite the challenges, Dori’s motivated team continuously strives towards its ambitious goals and strives to become one of the leading fashion platforms in the Middle East. A bright future and further success are anticipated for this innovative and youthful startup. Dori not only helps users find the best clothing but also plays a crucial role in supporting and sustaining small and home-based businesses.

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